THE FRAME (long version)

We (Nils Ringmar and me) made this short film for Giorgio Armani’s eyewear line: Frames of Line.
The stunning music is by Swedish artist Leo Leoson.

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  1. fanni. says:

    LOVED the colours, the lighting and the people from 2:00 on.
    and the music, yesss. perfect choice!

  2. Anonymous says:

    Nicely done! Well timed with the music and creates a momentous/nostalgic feeling. I like how natural the models are.

  3. Sage says:

    This is so amazing. I’m putting it in my favorites right now.

  4. Anonymous says:

    what’s this music? download?

  5. This is quite similar to the Never Hide Ray-Ban campaign! Don’t u think?

  6. Mark says:

    Stockholm, Sweden. I don’t get why this was necessary to shoot in Sweden, when the brand Armani itself is such a multi brand and Sweden is a segregated place to live. It doesn’t make any sense.

  7. MEO says:


  8. eklektik says:

    Perfect combination of music, lighting and models…immediately creates an atmosphere which is perfectly adapted to the brand. Excellent work!